Five black-owned businesses make their TV debut on Channel 4.

Black In Business was a Channel 4-Lloyds Bank initiative that gave five black-owned businesses their first ad on television. Tahiera worked closely with the founders to bring their brand identity to life through a Channel 4 lens. The challenge was to make these five very different brands all feel part of the same world.

Role

CREATIVE LEADScreenwriting, Art direction

Channels

TV

Directed by

ADU LALOUSCHEK

Awards

CAMPAIGN MEDIA AWARDS 2024

The LOCI voiceover was written by their founders.