VICE and New Balance meet Bukayo Saka.

Footballer Bukayo Saka was interviewed for an editorial partnership between VICE and New Balance. He said that this was the first interview he didn’t prepare for. It was totally off-the-cuff. So, Tahiera ensured his personality naturally cut through in the edit. This sat under New Balance’s wider We Got Now campaign which heroes groundbreaking talent.

Role

CREATIVEArt direction, Interviewer

Channels

SOCIAL, VICE.COM

Directed by

SAU ALI