VICE and New Balance meet Bukayo Saka.
Footballer Bukayo Saka was interviewed for an editorial partnership between VICE and New Balance. He said that this was the first interview he didn’t prepare for. It was totally off-the-cuff. So, Tahiera ensured his personality naturally cut through in the edit. This sat under New Balance’s wider We Got Now campaign which heroes groundbreaking talent.
Role
CREATIVE — Art direction, Interviewer
Channels
SOCIAL, VICE.COM
Directed by
SAU ALI